We're a one-of-a-kind retailer of fine clothing and accessories in northeast Florida, known by our customers for a great shopping experience and a blend of relaxed yet sophisticated style. Since opening the first Rosie True in Jacksonville's historic San Marco Square in 1999, we've added two more boutiques in Jacksonville Beach and Julington Creek.

A Little About Angie

Rosie True (n.)- Rosie, Angie’s great-grandmother, True, staying true to all generations.
A unique sense of style and a flair for design inspired Angie Sparks to create Rosie True. With Smith College behind her and an Art Degree in hand, Angie migrated west to Seattle where she quickly learned the specialty retail business in a beautiful downtown shop.

After returning to her hometown of Jacksonville with the vision of a very special boutique, her creativity flourished at the first Rosie True in San Marco Square. What started on a dime and a dream quickly multiplied into three stores throughout the Jacksonville area. From her knack for finding distinctive apparel to helping Rosie True customers find shopping utopia, Angie’s dream is always on display.