Havaianas

Since the early havaianas flip flop, originally developed in 1962 in Brazil, the company and design have come a long way. From selling a thousand pairs a day in the early years to launching the single color top in 1994, Havaianas win over the upper class.

In 1996, a new advertising campaign revives the band and classifies Havaianas as an elegant and unique product. Magazine ads reach a previously unexplored segment of the public. Shortly after celebrities are photographed wearing them during every day activities.

2002-2005: Havaianas cover the pages of the top international fashion magazines and turn into a worldwide craze. They appear in the planet’s most coveted display windows. They become a fashion icon and are standard accessories at fashion shows and large events such as the sap Paulo fashion week and the Oscars.