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Women's clothing boutique based in Jacksonville, Florida

For more than 15 years, Rosie True has been a local gem based in Jacksonville, Florida, with two brick + mortar boutiques located in San Marco + Jacksonville Beach. Now our customers can shop their favorite brands and styles from wherever they are via our online boutique, which stocks all the best from our Jacksonville stores.

An ultra wearable selection of casual staples

Whether you’re looking for the perfect white tee or a breezy printed sundress, Rosie True has women's clothing styles for every occasion. We love everything from earthy neutrals and bohemian lace to gauzy cotton and cozy knits. We stock a carefully curated mix of both emerging and popular designers, like Z Supply, CP-Shades, Michael Stars, AG + Splendid. Mix and match our pieces to create a look that is all your own. From classic chic options by Ella Moss to casual boho vibes by Free People, you will find a variety of different women’s clothing styles at Rosie True.

For the free-spirited, multi-tasking modern babe

Our style leans toward the effortless, free-spirit of the West coast lifestyle combined with the feminine, sophisticated look of the East coast. We live in comfy casual basics that can take you to the beach by day and out to dinner by night. Just switch up your look with our selection of shoes + accessories. Rosie True offers a unique blend of high and low pieces. You’ll find an easy pairing of cutoff shorts + a tee right alongside a silky blouse paired with an edgy vest. The best part is that the girls are always around the shop, ready to help you create a must-have outfit that is totally your style.

If you’re in the area, stop by + visit! We are all about making new friends. Here’s where to find us. Be prepared to find your new favorite piece!

We love how our online boutique allows us to connect with our customers both near + far. Contact us online here or give us a call at 904-396-7463.

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